Connecting and relating in Brazil: Implications of remote work

COVID-19 triggered a monumental shift to remote work. The challenge of connecting and relating among knowledge employees emerged globally, and research about remote work in this unique circumstance surged. However, we know more about the impact of remote work on knowledge employees in low-context cultures than in high-context. Given that Brazil is high context, we explored how remote work impacted relating and connecting among knowledge employees in Brazil. First, employees lost the informality of work-life;instead of informal, fluid communication and collaboration, participants had to book appointments and schedule time to discuss simple issues. Second, good-humoured behaviours diminished, implicating connectedness. Third, non-verbal communication ceased, and employees lost facial expressions, eye contact, and other prevalent signs necessary for context. Fourth, the loss of unstructured exchange of experiences and ideas lessened tacit knowledge sharing. Fifth, workspace inequalities emerged as the employees' homes were unequipped for remote work. Lastly, the most significant win was work-life balance. Therefore, remote work in high-context cultures is not without peril;culture and socioeconomics underline remote work's self-generating, self-organizing mechanisms. Thus, corporate leaders and human resource professionals should address remote work as a layered phenomenon and, carefully, with employees, co-construct the notion of connecting and relating. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

The Relationship between Air Travel Service Quality and Factors of Theory of Planned Behavior: Evidence from Low-Cost Airlines in Thailand

Despite an increased emphasis on improvement in airline service quality concerning consumer behavior, such as passenger repurchasing as a result of their behavioral intention over the last several decades, there is still much less concern with the nature of airline service quality than should exist in the so-called "logistics service quality” and less concern with examining the specific behavioral intention preceding repurchasing behavior together with the theory of planned behavior. As such, this study aims to explore these issues, along with the psychological factors of the theory of planned behavior, that can lead to repurchasing behavior via word-of-mouth intention (WOMI). With an online survey of 383 respondents experienced with flying, the results reveal that the logistics service quality and each determinant in the theory positively influence a passenger's repurchasing behavior through WOMI. Accordingly, service marketers can implement service design and apply integrated marketing communication by learning from repurchasing behavior that was formed by the given factors to retain their existing customers. Moreover, this study is the first to empirically and explicitly validate dimensions of airline services through the lens of logistics that are deemed fit with the nature of the airlines. It advances the understanding of theory approaching and connects what has hampered its advancement in a body of knowledge, simultaneously in a context of airline context where it should not be relegated to transportation and consumer and service orientation.

Understanding Post-COVID-19 Social and Cultural Realities: Global Context

This book concentrates on the changing patterns of work and global social order as a result of COVID-19. It scrutinizes these changes in order to point out the possible reasons for these changes following COVID-19. It sheds light on the differences between the condition of underdeveloped and developed countries, focusing on how they struggle to find ways of coping. The pandemic has changed the global social order. It has an impact on every aspect of life around the globe, from individual relationships to institutional operations and international collaborations. Societies are endeavoring to protect themselves despite severe restrictions, while the pandemic continues to upset family relations and overturn governance. COVID-19 has made it clearer than ever before that where many strains on the social sector occur, the current global system, with its interconnectedness and vulnerabilities, is under threat. Due to the changing patterns of economic and societal elements caused by COVID-19, further research is urgently needed to analyze these changing trends. The book portrays what work and the global social order will look like in the future. It is essential reading for anyone interested in these changes and the pst-COVID-19 reality. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022, corrected publication 2022.

Stakeholders' Involvement, Organizational Learning and Social Innovation: Factors for Strengthening the Resilience of Moroccan Cooperatives in the Post-COVID-19 Era

The Moroccan cooperative sector is increasingly important, not only in the social and economic fabric of Morocco, but also in the sustainable development of the Kingdom. With the advent of COVID, the cooperative sector offers more inclusive and sustainable economic alternatives than ever before. In this context, organizational resilience is essential to preserve the sustainability of cooperatives and anticipate potential crises. This study addresses the following issue: What are the organizational factors necessary to strengthen the organizational resilience of the Moroccan cooperative in the Fez-Meknes region in times of COVID-19 crisis? The purpose of this paper was to test the hypothesized relationships between a set of latent constructs (actor involvement and mobilization, organizational learning in times of a crisis and social innovation) and the organizational resilience of cooperatives in times of a COVID-19 crisis. The methodology adopted is structural equation modeling based on the PLS-SEM method under the "SmartPLS Version 3” used on data collected through a printed questionnaire administered to 160 cooperatives in the Fez-Meknes region. The results show the significant and positive influence between the exogenous constructs on the strengthening of organizational resilience of cooperatives as an endogenous construct. The novelty of the study lies in the identification of the organizational resources needed to strengthen the organizational resilience of cooperatives in the Moroccan context. The results show that organizational resilience depends on three selected organizational factors: stakeholder involvement and mobilization, organizational learning in the times of a crisis and social innovation.

Towards Compassionate Total Rewards: COVID-19's Clarion Call for a Paradigmatic Shift

The COVID-19 ‘new normal' has forced organisations to reinvent business practices including rewards in order to retain and motivate employees. This article reviewed the published literature to identify the changing Total Rewards strategies adopted by firms in India as they navigated the various phases of this unprecedented pandemic. The review of academic papers as well as practitioner articles or news articles on relevant themes published in the period of 2020–2021 was followed by semi-structured interviews with 12 human resource practitioners working in the Compensation and Benefits or Total Rewards function across various organisations in India to arrive at the findings of the study. The study revealed that most firms have adopted a compassionate approach while reformulating their Total Rewards strategy. Agility, fairness and hyper-personalisation form the cornerstones for relooking at the Total Rewards dimensions such as pay, benefits, learning and development, and work environment. Spurred by the pandemic, the article highlights the endeavour of Indian firms to imbibe compassion into their Total Rewards strategies by being agile, fair and hyper-personalised. Further, it also lists potential challenges that Indian reward leaders might need to address to successfully implement and sustain a compassionate Total Rewards culture in their organisations.

WORK FROM HOME AND EMPLOYEES' PERFORMANCE DURING COVID19 OUTBREAK: ROLE OF TIME AND COMMUNICATION CULTURES

The purpose of this paper is to analyse the impact of telecommuting on "In Role Performance (IRP) and Extra Role Performance (ERP) of employees" and the research has also examined the moderating effect of "Polychronic Time Culture (PTC) vs Monochronic Time Culture MTC" and "High Context Culture (HCC) vs low context culture (LCC) on the relationship between teleworking and IRP and ERP, whether these factors moderate the relationship or not. The quantitative approach is used for this study. Data is collected through the online survey method, where 312 teleworkers of the telecommunication sector respond to the questionnaire. The collected information is tested using SPSS and AMOS by using confirmative factor analysis and structural equation modelling. This study's findings show that teleworking had a significant impact on the IRP and ERP of employees. Time cultures also had a significant moderating impact on the relationship between teleworking and In-role performance and employees' extra-role performance. In contrast, HCC vs LCC had an insignificant moderating impact on the relationship between teleworking and IRP of the employees, and it significantly influences the ERP of employees. This research has been conducted only in the telecommunication sector of Pakistan. Furthermore, this research focused only on two dimensions of Hall's cultural model;future research can use the national cultural model's other dimensions. This study gives several insights into how employees and organizations can be encouraged to work from home according to the organisation's standards. It also enables the organization to motivate employees to EERP while working from home.

The Impact of Digitalization on the Sustainable Development of Ukraine: COVID-19 and War Challenges for Higher Education

Higher Education plays an important role in ensuring the Sustainable Development of the countries. The purpose of the article is to systematize scientific approaches to the study of the impact of digitalization on ensuring the Sustainable Development of Ukraine and its regions in the conditions of modern COVID-19 and military challenges. The methodological basis of this study is a systematic approach, as well as general and special scientific research methods, namely: systematic analysis and generalization, grouping, induction and deduction, -logical, scientific ion and modeling, graphic methods. The authors verified that Higher Education has a tangible positive impact on the dynamics of Sustainable Development of Ukraine and its regions. First of all, this influence is carried out through the educational and research activities of universities. The article emphasizes that it was digitalization that allowed universities to maintain their competitive positions in the educational services market in the conditions of COVID-19 and war challenges.

A promessa ou possibilidade de passar a existir uma cultura médica de vida saudável na América Latina

Os desafios enfrentados por pacientes e suas famílias para terem acesso a cuidados médicos referentes a condições de saúde crônicas fazem com que os profissionais de saúde responsáveis por seu atendimento médico se sintam, com elevada frequência, impotentes. Às vezes convém atribuir a reponsabilidade por esses desafios a um ou mais grupos específicos, tais como os formuladores de políticas ou o sistema de seguro-saúde. No entanto, as verdadeiras razões desses desafios são bem mais complexas, existindo múltiplos fatores presentes, com interrelação. Torna-se necessário realizar uma análise sistêmica mais ampla, bem como ter uma visão mais abrangente, de forma a integrar o contexto sociocultural, focando particularmente as populações vulneráveis e aquelas precariamente atendidas, incluindo-se os adultos mais idosos, a população de áreas densamente povoadas e os indivíduos com status socioeconômico de nível inferior, assim como os migrantes e as minorias1. Neste contexto, a equidade e a justiça social constituem fundamentos aplicáveis essencialmente em um estado de utopia, mas estes fundamentos são indispensáveis à implementação de mudanças futuras.A justiça social constitui um apelo bastante significativo como conceito, a ser plenamente reconhecido em todas as profissões relacionadas aos cuidados de saúde2. O conceito afirma que todos devem, independentemente das circunstâncias legais, políticas, econômicas ou outras3, ter acesso igual à riqueza, ao bem-estar, aos privilégios e às oportunidades, bem como à saúde. Além disso, esse conceito é dirigido para dimensões que vão além dos princípios do direito civil ou penal e transcendem, entre os indivíduos e a sociedade, a relação cujo propósito é ter e manter uma vida gratificante. Portanto, a justiça social é de aplicação universal, devendo ser relacionada a propósitos sociais em todas as regiões do mundo.Como região, a América Latina tem muitos países e com numerosos pontos em comum. Antes da pandemia do coronavírus de 2019 (COVID-19), existiam desafios significativos com relação à saúde na América Latina, incluindo a escassez de medicamentos, a falta de acesso a alimentos saudáveis ou a cuidados primários, seja para migrantes ou pessoas desabrigadas. De acordo com o Índice de GINI, a América Latina é a região mais injusta do planeta, com 185 milhões de pessoas auferindo uma renda abaixo do limiar de pobreza, o equivalente a 66 milhões de indivíduos em estado de pobreza extrema4. Para superar essas deficiências, as comunidades precariamente atendidas se apoiam mutuamente, trabalhando em projetos locais, bancos de alimentos e organizações religiosas, mas desafios significativos continuam existindo.A abordagem atual, com respeito aos cuidados de saúde para indivíduos fragilmente representados e que vivem em comunidades mal atendidas, não é mais sustentável. O caminho a adotar deve incluir como base a medicina para uma vida saudável (HLM, na sigla em inglês), promovendo em sua essência atividades físicas, boa alimentação, ter um peso corporal mediano e abster-se de fumar. Em nível sistêmico, essa mudança cultural diz respeito ao estabelecimento de políticas e práticas.Apromessa ou possibilidade de ter uma existência gratificante encontra-se aqui, na América Latina. Essa abordagem precisa abraçar o conceito de justiça social para que todos tenham oportunidades semelhantes com relação a ter um estilo de vida saudável, minimizando-se os efeitos deletérios das doenças crônicas.Alternate :The challenges that patients and their families experience to access care for chronic health conditions often make the health professionals responsible for their care feel powerless. At times, it may be convenient to lay the blame for these challenges on a singular group, such as policymakers or the health insurance system. However, the true reasons such challenges exist are much more complex, multifactorial, and interrelated. A broader systemic analysis and broader visio is needed to integrate the sociocultural context and place a particular focus on vulnerable, underserved populations, including older adults, people living in densely populated areas, people with lower socioeconomic status, migrants, and minorities11 Shadmi E, Chen Y, Dourado I, Faran-Perach I, Furler J, Hangoma P, Hanvoravongchai P, Obando C, Petrosyan V, Rao KD, Ruano AL, Shi L, de Souza LE, Spitzer-Shohat S, Sturgiss E, Suphanchaimat R, Uribe MV, Willems S. Health equity and COVID-19: global perspectives. Int J Equity Health 2020;19(1):104.. In this context, equity and social justice are constructs that may only feasible in a Utopia but are essential to effect change moving forward.Social justice as a concept is quite appealing and should be fully embraced by all health care professions22 Arena R, Laddu D, Severin R, Hall G, Bond S, HL-PIVOT Network. Healthy living and social justice: addressing the current syndemic in underserved communities. J Cardiopulm Rehabil Prev 2021;41(3):E5-E6.. The concept professes that all people should have equal access to wealth, well-being, privilege, opportunity, and health regardless of legal, political, economic, or other circumstances33 Braveman PA, Kumanyika S, Fielding J, Laveist T, Borrell LN., Manderscheid R, Troutman A. Health disparities and health equity: the issue is justice. Am J Public Health 2011, 101(Suppl. 1):S149-S155.. Moreover, this concept focuses on dimensions beyond civil or criminal law principles and the relationship between individuals and society to lead fulfilling lives. Therefore, social justice is relatable and universal for all regions in the world.Latin America as a region hosts many countries that share numerous commonalities. Prior to the coronavirus disease 2019 (COVID-19) pandemic, there were significant health related challenges in Latin America, including prescription drug shortages, lack of access to healthy food or primary care for migrants, and homelessness. According to the GINI Index, Latin America is the most inequitable region globally;185 million people's income is below the poverty threshold, of whom 66 million live in extreme poverty44 Garcia PJ, Alarcón A, Bayer A, Buss P, Guerra G, Ribeiro H, Rojas K, Saenz R, Salgado de Snyder N, Solimano G, Torres R, Tobar S, Tuesca R, Vargas G, Atun R. COVID-19 response in Latin America. Am J Trop Med Hyg 2020;103(5): 1765.. While these underserved communities support each other to supplement these shortcomings by working with local movements, food banks, and religious organizations, significant challenges remain. The current approach to health care in underrepresented individuals who live in underserved communities is no longer sustainable. The way forward must include healthy living medicine (HLM) as a foundation, at its core promoting physical activity, good nutrition, average body weight, and not smoking. On a systemic level, this cultural change refers to the establishment of policies and practices. The promise or possibility of being is here in Latin America. This approach needs to embrace the concept of social justice so that all individuals in the population have similar opportunities to embrace a healthy lifestyle and minimize the deleterious effects of chronic disease.

Research in a Closed Political Context, COVID, and Across Languages: Methodological Lessons, Messages, and Ideas

This study offers a number of contemporary qualitative and mixed methods research lessons regarding cross-language research and research in closed social and political contexts such as post-Soviet countries, especially how such research may be adapted to disruptions like those posed by the COVID pandemic or other disasters. The lessons draw from a study of policy learning among government officials in Kazakhstan which illustrated several methodological strengths and weaknesses and generated a number of methodological recommendations. In particular, while the literature on best practices for research in closed contexts emphasizes deep interactions to develop trust, the COVID pandemic and other disruptions may force researchers to transition to online modalities and constrain options. We suggest strategies to overcome these limitations, including supplementing findings from interviews with content analysis or other multimethod approaches. Additionally, we argue that researchers in post-Soviet and post-colonial contexts must be particularly attuned to the challenges of cross-language research and the combination of local languages with the language of the colonial power. These lessons hold relevance for researchers working in a variety of contexts as they conduct research during times of disasters and geopolitical instability. [ FROM AUTHOR] Copyright of International Journal of Qualitative Methods is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Understanding relationship satisfaction during covid-19: Assessing unstable work experiences and negative communication

The coronavirus (COVID-19) pandemic resulted in economic concerns and disruptions in daily life for many families, which may amplify relational strains and create new tensions between romantic partners. Economic stressors may be particularly salient to later relationship quality in the context of more negative relationship functioning. This study investigated dyadic trajectories of relationship satisfaction in 116 different-sex couples over a 6-month period during the pandemic. We explored the impact of unstable work experiences on later relationship satisfaction, and if this effect was exacerbated by higher levels of negative communication. Men and women had different initial levels of relationship satisfaction, but indistinguishable rates of change in satisfaction. For men, reports of unstable work experiences early in the pandemic were positively associated with declines in relationship satisfaction, but this was not the case for women. The consequential impact of unstable work experiences did not differ based on levels of negative communication, nor was negative communication early in the pandemic related to either partner's change in satisfaction over time. We conclude by highlighting the importance of accounting for the context in which relationships develop. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

Joint Transmission Scheme and Coded Content Placement in Cluster-Centric UAV-Aided Cellular Networks

Recently, as a consequence of the COVID-19 pandemic, dependence on telecommunication for remote learning/working and telemedicine has significantly increased. In this context, preserving high Quality of Service (QoS) and maintaining low-latency communication are of paramount importance. In cellular networks, the incorporation of unmanned aerial vehicles (UAVs) can result in enhanced connectivity for outdoor users due to the high probability of establishing Line of Sight (LoS) links. The UAV's limited battery life and its signal attenuation in indoor areas, however, make it inefficient to manage users' requests in indoor environments. Referred to as the cluster-centric and coded UAV-aided femtocaching (CCUF) framework, the network's coverage in both indoor and outdoor environments increases by considering a two-phase clustering framework for Femto access points (FAPs)' formation and UAVs' deployment. Our first objective is to increase the content diversity. In this context, we propose a coded content placement in a cluster-centric cellular network, which is integrated with the coordinated multipoint (CoMP) approach to mitigate the intercell interference in edge areas. Then, we compute, experimentally, the number of coded contents to be stored in each caching node to increase the cache-hit-ratio, signal-to-interference-plus-noise ratio (SINR), and cache diversity and decrease the users' access delay and cache redundancy for different content popularity profiles. Capitalizing on clustering, our second objective is to assign the best caching node to indoor/outdoor users for managing their requests. In this regard, we define the movement speed of ground users as the decision metric of the transmission scheme for serving outdoor users' requests to avoid frequent handovers between FAPs and increase the battery life of UAVs. Simulation results illustrate that the proposed CCUF implementation increases the cache-hit-ratio, SINR, and cache diversity and decrease the users' access delay, cache redundancy, and UAVs' energy consumption.

Know an Emotion by the Company It Keeps: Word Embeddings from Reddit/Coronavirus

Social media is a crucial communication tool (e.g., with 430 million monthly active users in online forums such as Reddit), being an objective of Natural Language Processing (NLP) techniques. One of them (word embeddings) is based on the quotation, "You shall know a word by the company it keeps,” highlighting the importance of context in NLP. Meanwhile, "Context is everything in Emotion Research.” Therefore, we aimed to train a model (W2V) for generating word associations (also known as embeddings) using a popular Coronavirus Reddit forum, validate them using public evidence and apply them to the discovery of context for specific emotions previously reported as related to psychological resilience. We used Pushshiftr, quanteda, broom, wordVectors, and superheat R packages. We collected all 374,421 posts submitted by 104,351 users to Reddit/Coronavirus forum between January 2020 and July 2021. W2V identified 64 terms representing the context for seven positive emotions (gratitude, compassion, love, relief, hope, calm, and admiration) and 52 terms for seven negative emotions (anger, loneliness, boredom, fear, anxiety, confusion, sadness) all from valid experienced situations. We clustered them visually, highlighting contextual similarity. Although trained on a "small” dataset, W2V can be used for context discovery to expand on concepts such as psychological resilience.

Helping Language Teachers in Lithuania take their First Action Research Steps During the COVID-19 Pandemic: An Online Strategy

This paper reports on the experiences of the authors teaching action research workshops as professional development for language teachers in Europe during the Covid-19 pandemic. It describes work carried out for Action Research Communities for Language Teachers, which is funded under the Training and Consultancies programme of the European Centre for Modern Languages of the Council of Europe as part of its aim to promote quality language education in Europe. The paper focuses on the necessary pivot from face-to-face to online action research workshops and project development in a difficult global context for a group of teachers in Lithuania. It outlines the challenges experienced by the authors and teacher participants, the lessons learned in online teaching of action research, and the positive outcomes for language teachers in setting out on their action research journeys. The paper contributes to the literature on action research in language education and professional development during Covid-19.

Why resist?: opposition to mask-wearing during the Covid-19 pandemic in Greece

This study investigates the factors that might have affected the implementation of the mask-wearing measure in Greek society from March 2020 to November 2021. To do so, this study utilizes a critical review of dominant characteristics of modern Greek society followed by a systematic review of the most recent literature on mask-wearing attitudes. The data in this study is derived from official Greek governmental announcements regarding the mask-wearing measure during the pandemic and the depiction of attitudes towards mask-wearing through Greek digital media, including digital newspapers, informative magazines and websites, and digital news sites. The article argues that the main preventive factors relate to distrust towards authority, including specific identified barriers according to relevant literature. More importantly, this study reinforces the significance of the adequate appreciation of the historical, cultural and social context within which political measures are implemented regardless of their global scale and universal necessity. [ FROM AUTHOR] Copyright of Journal of Southeast European & Black Sea Studies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Shocks, resilience and regional industry policy: Brexit and the automotive sector in two Midlands regions

This article draws upon novel survey evidence to examine the possible regional impacts of Brexit as a ‘disruptive process' to manufacturing operations and logistics in the automotive industry, in the context of the regional resilience literature. The current Brexit (and Covid-19) context, along with the sector's need to re-orientate towards electrification, provides renewed urgency to reconsider industrial policy in spatial terms. The findings have salience not only in the context of anticipating and reacting to Brexit-induced economic shocks at a regional level, but also over the role of decentralized regional bodies. In this regard, the UK government's agenda of ‘levelling up' will be challenging, especially in the context of the place-based shocks likely to arise from Brexit as well as the impact of Covid-19. The article concludes that a more place-based regional industrial policy is required both to anticipate and to respond to shocks and also to reposition the sector in the region going forward.

Mobilizing Social Media Data: Reflections of a Researcher Mediating between Data and Organization

This paper examines the practices involved in mobilizing social media data from their site of production to the institutional context of non-profit organizations. We report on nine months of fieldwork with a transnational and intergovernmental organization using social media data to understand the role of grassroots initiatives in Mexico, in the unique context of the COVID-19 pandemic. We show how different stakeholders negotiate the definition of problems to be addressed with social media data, the collective creation of ground-truth, and the limitations involved in the process of extracting value from data. The meanings of social media data are not defined in advance;instead, they are contingent on the practices and needs of the organization that seeks to extract insights from the analysis. We conclude with a list of reflections and questions for researchers who mediate in the mobilization of social media data into non-profit organizations to inform humanitarian action. © 2023 ACM.

Consumer Behavior in the Post-COVID-19 Era: The Impact of Perceived Interactivity on Behavioral Intention in the Context of Virtual Conferences

This study investigated the impact of perceived interactivity on behavioral intention in the context of virtual conferences in the post-COVID-19 era. With academic conferences moving exclusively online due to the pandemic, there is a gap in the literature regarding attendees' attitudes and perceived benefits regarding these events. This study developed the technology acceptance model (TAM) by treating perceived conference interactivity as the antecedent construct of the TAM. The moderating role of self-congruity and the mediating effect of perceived quality were also studied to understand the behavioral intention of attending future virtual conferences. Using partial least squares structural equation modeling (PLS-SEM), a sample of 327 academic staff members in Lebanon was analyzed. Our study found that perceived interactivity and quality both positively influenced behavioral intentions. Additionally, perceived interactivity was positively associated with the perceived quality of virtual conferences, and self-congruity further strengthened this relationship. Our study also revealed that perceived quality mediates the relationship between perceived interactivity and behavioral intention to attend future virtual conferences. This study fills a gap in the literature by examining the impact of perceived interactivity and quality on behavioral intention toward virtual conferences in the post-COVID-19 era. Our findings provide insights into consumer behavior at virtual conferences and can contribute to the development of the TAM via an exploration of its applicability in the context of online events.

Exploring the two sides of a moment of use approach to design.

We have explored designers having empathy for the audience of focus, designers using empathy as a means to an end, and designers using empathy to deliver a meaningful design deliverable. Our research has evolved from studying how designers reflect on their own design context and the audience's given circumstance to designers acting on moments of use. Our purpose was to explore two sides of a moment of use approach to design by observing one team of graduate student designers, tasked with designing an online training course from beginning to end. Our research question was the following: how did the design team act on a moment of use approach to design a meaningful design deliverable? Our findings indicated that although the design team designed a meaningful design deliverable the client did not implement the final deliverable. We discuss why this happened and the implications for designers and those who prepare designers.

Of "the Life of Fyodor Mikhailovich and Aleftina Pavlovna, or a Hot Covid Summer" by J. Pulinovich": Socio-Cultural Perspective

The range of definitions of the concept of "socio-cultural perspective" in the proposed article extends to the classification of the precedence of a literary work, which is also interpreted quite freely. The material under study, thanks to its special intertextual properties, is semantically very condensed, which can be demonstrated by analyzing the variously transformed artistic polyvalence of the title and finale. The method of doubling the title refers to paired Old Russian naming conventions and to a common emotional and logical causality, at the same time pointing to the synthetic nature of the genre organization of the text (drama / agiography // drama / epic). The specificity of the use of a precedent anthroponym in the title (Fyodor Mikhailovich) reveals several semiotic correlations in the text (from Dostoevsky to St. Christopher). The inclusion in the finale of two "alien" texts ("Zakalyaka" by Korney Chukovsky (virtually unchanged) and an interpretation of the New Testament story of Judas' betrayal) allows us to reach a universal level of reading the play as extraordinary not only in the context of Jaroslava Pulinovich's work, but also in the context of the literary trend of New Realism to which, we believe, it belongs. The chronotopic and figurative textual implicatures that lend themselves to multiple interpretations are reproduced punctually in the formulas "the interpenetration of time / eternity - the spaces of reality / memory / irreality - the spaces of the common / individual / existential / ontological".